Latest studies in neuromarketing (for additional info pick a copy of Martin’s Lindstrom’s – Buy-ology: Truth and Lies about Why We Buy from Amazon.com here or Amazon.co.uk here) indicate that when it comes to marketing …

Here at SHINE we constantly monitor how businesses are adapting to the change and if recession is making any difference. It seems that a lot of retailers are running extended sales, but is that backed …

Someone once told me there was a credit crunch on and that companies were losing customers and revenue left right and center. Did the staff of these companies know? In most part yes, but there …

What does the wind of current economic change do to the major retail players such as luxury department stores? It’s forcing them to readjust their stock policy to address falling demand and requires them to …

With the recessions taking its toll on the fashion industry Gucci has developed new strategy – temporary concept stores for flash sneakers. These stores will travel the world and stop for a limited time in …

‘Luxury brands need to seed their success through establishing a luxury culture in the Chinese market… Many Chinese customers have little sense of luxury culture with much of the nation still living in relative poverty, …