About
We have a dream…..
Grey suits. Tired faces. The endless rush hour. Destination known. Our dream? Life in High Definition. This is a journey which will change the way we see life. The journey? Yours and ours. Destination unknown.
Are you ready to take our hands and jump?
The new magazine was born in a coffee shop in the most real city on earth. A coffee shop where two friends talked about their dreams on lazy Sunday afternoons. Like flicking on a light they had an idea – it grew brighter. Their friendship evolved.
Living life better is our passion. Courage and individuality are our strengths. We, as much as you, have stood at a counter wanting to buy the magic that we hope will make life better, that will air brush any conflict away. In the quest for the unobtainable we have obtained the desire to be real. The desire is strong enough to keep us from sleep, to be writing the ideas at 3 am and then join the never ending rush to be at our desks for 9 am. The realization? No more air brushed living. We no longer ignore the world around us in which we live.
We will not only bring you style in it’s most energized form, but also inspiration to help you evolve. Dreams are meant to come true. This is our story. What’s yours?
Our promise to you and ourselves is simple, but powerful.
To direct the power of thought and freedom of expression through the genres of culture, fashion, beauty, literature and lifestyle. Setting the standards for unbiased style and independent form. To take a deeper look into iconic global culture and a focused insight into the future of individuality, inspiring a generation to aspire. Creating an experience to guide, to push, to break boundaries and to evolve.
We work with people with an intense passion for their work, for no other reason than they fall in love with their ideas and stand by those ideas with courage. From infectious passion comes creativity.
Don’t stop now. It’s only the beginning….
Welcome to SHINE Magazine! Learn about how a great idea has come to life when two friends united in realisation of a dream.


