Last week was the Christmas of the art world. ‘No one does it like the Frieze’, Frieze turned London into the hub of international glam industry, the battleground for the movers and shakers and the fairground for the art-for-pleasure goers. Sprueth Magers Berlin London produced one of the best stands in the fair, featuring John Baldessari’s Beethoven’s Trumpet (image on the left), in the meantime staging a solo (image on the right) at their Mayfair gallery site. Baldessari is one of the greatest living artists who’s had a long, prolific, progressive and highly respectable career. This is a comment we are confident that most artists/art workers collectors would agree with. It is shocking how little known John Baldessari is outside of the art world. With Tate Modern hosting a major retrospective of Baldessari (unfortunately alongside Pop Life), several parallel shows at Paris, London, Berlin and being the cover of Frieze magazine.. you will be hearing the name John Baldessari A LOT in the following months. We can’t think of anyone else more deserving.

Text by Theresa Liang and William West, Chief Editors of INTRODUCING ART.