VIVA GLAM Fergie!

Here at SHINE we always keep our eye out for people and companies that go the extra mile in helping the communities in which they operate. We have seen H&M contribute to the fight against AIDS (take a look on our article here) and now we take a look at M.A.C Cosmetics and their VIVA GLAM range.

The M.A.C AIDS Fund was established in 1994 by M.A.C Cosmetics. The fund is designed to support men, women and children affected by HIV/AIDS globally. The fund is fronted by their VIVA GLAM range of lipsticks and lipglass. Launched in the same year the first lipstick was an outspoken deep red. M.A.C Cosmetics decided that every cent from the VIVA GLAM range goes to the Fund. There are now 6 shades to date and 2 lipglass shades sold worldwide.

This truly remarkable range has contributed over $100 million dollars (US) to the fund. The M.A.C AIDS Fund is the heart and soul of the company and employees.

The spokespeople of the M.A.C AIDS Fund include Fergie, Dita Von Teese and Hip Hop icon Eve.

The M.A.C AIDS Fund and its glamorous spokesperson Fergie have recently dedicated more than £300,000 to fight the stigma and shame associated with HIV and AIDS in the United Kingdom, where the diagnoses of the disease have nearly tripled over the past 10 years.

Whether for a gift or for yourself go VIVA GLAM at M.A.C counters nationwide.

Learn more at http://www.macaidsfund.org.