Katy Perry, Dita Von Teese and Cyndi Lauper are just a few of the famous singers, celebrities and stylists collaborating with H&M and Designers Against AIDS (DAA) for Fashion Against AIDS to help fight the disease and raise youth awareness. N.E.R.D, Estelle and Yoko Ono have all added there designs to the range which includes T-Shirts, T-Shirt Dresses, Vests and Bodies. 25% of the sale price will be donated to the Youth HIV/AIDS projects. The collection, in 100% organic cotton will go on sale in H&M’s youth DIVIDED department from May 28 2009.

N.E.R.D against A.I.D.S

“The designs have a real 80’s feel to them, there’s lots of white, bright colours and graffiti-like prints. Girls can wear the pieces with mini’s, or worn denim and big jewellery, while boys can team them with coloured jeans or rolled-up chinos -- it all adds to that 80s feeling. Fighting AIDS is always of great importance, and H&M is overwhelmed with the enthusiasm and the commitment from each and every celebrity involved in this collection.” Ann-Sofie Johansson, H&M head of design.

“H&M and Fashion Against AIDS are so important to us because we could never reach so many young people on our own. AIDS is still very much a subject that’s vitally important today. People build their attitude towards their sex lives when they’re very young, so it’s important for them to realize that safe sex is a vital part of that as early as possible.” Ninette Murk, Founder, Designers Against AIDS.

“PROTECTION IS POWER” reads Roisin Murphy’s design. N.E.R.D reads in a clever design “USE YOUR BRAIN” on coloured vests and T-shirts, while Katy Perry’s clever slogan of “IT’S WHAT ON THE OUTSIDE THAT COUNTS”. The whole collection takes on the vibrant and colourful feel of the 80’s which is right on trend for summer.

“It’s an honor to be asked to take part in this brilliant project. Every little thing that we do as individuals can add up to something that makes a major impact in the fight against HIV. With the purchase of these stylish t-shirts, you can be a part of something that makes a huge difference in this pandemic, while looking super-chic!” Dita Von Teese.

This is the second year H&M have teamed up with Fashion Against AIDS, the first being a stunning success. This year’s beneficiaries are Designers Against AIDS, YouthAIDS, UNFPA and MTV Staying Alive Foundation.

FASHION AGAINST AIDS CELEBRITIES

Dita Von Teese, Katy Perry, Róisín Murphy, Estelle, Cyndi Lauper, N.E.R.D, Robyn, Yoko Ono, Yelle, Moby, Katharine Hamnett, Dangerous Muse, Tokio Hotel.

Are you doing anything to help fight AIDS? Please, tell us in the forum -- leave a response!